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Job Details

Marketing Account Manager

Company name
The Learning House

Indianapolis, IN, United States

Employment Type

Manager, Marketing, Account Management, Project Management

Posted on
Dec 14,2018

Valid Through
Mar 29,2019

Apply for this job


The Learning House, Inc., a Wiley Brand, helps people improve their lives through education. As an Academic Program Manager, we offer a full suite of education services, including: Online Program Management (OPM), Corporate Solutions, The Software Guild, Learning House International, and Advancement Courses. Built on a foundation of data-driven decision-making, thorough market research, and robust technology services, Learning House is focused on delivering high-quality, relevant just-in-time education services to meet the needs of a dynamic, global market. Through its partnerships, Learning House helps universities acquire more students, produce more graduates, and deliver better outcomes and helps companies attract, develop, and retain a happier, more skilled workforce.\r
General Purpose:\r
The Marketing Account Manager will contribute to the development and implementation of marketing plans, project manage a variety of marketing initiatives, actively manage relationships with key individuals at assigned partner schools, and be responsible for strategic non-channel specific marketing initiatives in order to achieve established lead generation and enrollment goals.         \r
Role Qualifications:\r
Minimum: Bachelor's degree; Master's degree preferred\r
At least 5 years of marketing, account management, and\/or project management experience in a manager role\r
Position Responsibilities:\r
Ability to confidently and autonomously manage a portfolio of tier-one partner schools. \r
Ability to navigate challenging client management situations with minimal leadership engagement.\r
Owns and leads team level projects (e.g. training new team members, developing new processes for best practices, etc.).\r
Acts as a Marketing Account Management champion to other marketing functional areas and other TLH service areas.\r
Has a deep understanding of business success metrics and utilizes this information to evaluate and drive improved partner school performance. \r
In addition to managing day-to-day marketing activities associated with assigned partner schools, consistently drives bigger picture conversations and initiatives with both TLH marketing and with partner schools. \r
Has the ability to manage more complex projects (e.g. new partner school launch) with limited direction or support from Director\/Manager. \r
In addition to being a brand expert for assigned partner schools, actively evaluates partner school positioning in the market in order to identify points of differentiation for use in creative and content across marketing channels.\r
Develops strategic relationships with key internal departments such as enrollment, student success, and the office of strategic initiatives to support their efforts and develop better student insights. \r
Collaborates and communicates independently with internal and partner school operations leaders on partner school initiatives.\r
Leads development of annual marketing plans. \r
Leads in the analysis of program performance and presentation of marketing reports for internal management and assigned partner schools. \r
Essential Skills and Experience:\r
Strong team player with focus on collaboration\r
Superior attention to detail and excellent organizational skills. \r
Strong project management skills with experience using or ability to quickly learn project management software.\r
Strong oral and written communication skills \r
Ability to thrive in a fast paced, entrepreneurial environment \r
Ability to adapt to and manage shifting priorities of organization and partner schools\r
Strong analytical skills with the ability to understand performance metrics\r
Previous experience working with a CRM platform (e.g. Sales Force) highly beneficial.\r
A passion for, and previous experience in, higher education a plus. \r
Valued Skills and Experience:\r
Experience on large, complex projects\r
Special Position Requirements:\r
Proficient in MS Office special emphasis on Excel, Word, and PowerPoint\r
Prior experience with WordPress\r
Physical Requirements and Work Environment:\r
The physical demands and work environment characteristics described here represent those that the employee must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable an individual with a disability to perform the essential functions:\r
Physical Demands: While performing the duties of the job, the employee is occasionally required to sit and stand.                                                  \r
Work Environment: This job is performed in a general office environment with standard office equipment available. Work is generally sedentary in nature, but may require standing and walking. The working environment is generally favorable. Lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc.

Company info

The Learning House

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